You’ve got to start with the customer experience and work backwards to the technology, not the other way around.

— Steve Jobs

Hi! Welcome to my space, where I chronicle my career, experiences, and thoughts. With over seventeen years of in the software and mobile space I have gained a lot of knowledge, experience, know-how, and lessons learned in VoC (Voice of the Customer), go-to-market, CX, (Customer Experience), and CS (Customer Success).

My journey into CX began the moment I served my very first customer, circa 2004. That feeling in delivering a smile left a permanent imprint on me.

Maya Angelou is famously quoted for say,

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Having the ability to influence a customer’s smile resonated and it became my career’s mission.

Over the past decade I have had the privilege to serve as VoC for hundreds of customers – build products, services, experiences, strategies and teams delivering value and delight to consumers, small businesses, enterprise, and Fortune 500 companies. I’ve helped shape and forge progress that achieved goals. I have proudly mentored and watched my team rise through their own career paths. All the while staying focused on curating meaningful and impactful experiences by staying continually focused on the things that matter to the customer.


Becoming is Michelle Obama’s first book that invites the circle of strong women to explore her interesting journey as a child, sister, friend, wife daughter, and mother. As with all books I read, this blog is where I have jotted my take-aways, favorite quotes, and sprouted ideas.

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Self Feedback

We wake up every day and we aim to put our best self out there. We do this for ourselves. We also do this because we fervidly care about making a positive impact for the company we work for. That stays true to our commitment we made to the universe.

I have found it fascinating how so many people I have come across that find self-reflection a daunting task. I took the time to write out how I accomplish this exercise with hopes it may also be a valuable guide for you!

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